BPA is really bad if it’s too bad for Wal-Mart

As I noted earlier this week, Canada is set to declare bisphenol-A a toxin.

Now, that alone won’t stop plastics makers from using the hormone mimic and quite possible puberty advancer and carcinogen in baby bottles, water bottles and other areas where it can easily leach from the plastic it is supposed to soften. (Wiki explainer on its use here and list of health effects here.)

But THIS will – WallyWorld selling less of your BPA-based plastics, American Chemistry Council:

Wal-Mart, the world's largest retailer, announced on Thursday it plans to offer more BPA-free products and intends to stop selling baby bottles made with BPA early next year.

Oh, and contrary to you, American Chemistry Council, and spokesman Steven Hentges playing down lab animal studies, a company with scientific background is concerned enough about BPA to stop using it:

Rochester, New York-based bottle maker Nalgene said on Friday it will phase out production of bottles made with BPA. Nalgene is owned by Thermo Fisher Scientific Inc.

In the world of PR, though, the first announcement is the biggie.

If something is bad enough for Wal-Mart, it’s really bad.