‘Ethical coffee’ a hit in Peru

The Rainforest Alliance is leading the way on getting Peruvian growers to raise ethical coffee.

The standards include protecting soils, watersheds and wildlife, while meeting standards on treatment and payment of workers.

In exchange, participating coffee growers get a guaranteed price.

In Peru, 5.7 percent of coffee is now ethically grown. And, with Kraft being the main buyer, Rainforest Alliance may reach its five-year goal of 14 percent.

So, at your specialty grocer or coffee house, look for the Rainforest Alliance-certified products.