“Age may just be a number, but for the Mac market, it’s a fact of life according to Metafacts. A recent report from the market research firm says that nearly half of Apple’s customers are 55 or older.”
Metafacts says 46 percent of Mac users are 55 or older, compared to just 25 percent of PC users.
Read on, Mac fanatics. (If you need to, please feel free to put on your bifocals first.)
Despite Mac corporate denials, the study makes sense to me. Macs got picked up on early by aging hippie/creative types, or along those lines, for two reasons.
One, they were easy for non-geeks to use before Windows 3.1 came along with the first user interface to come close to what Apple was offering.
Two, it was a rebellion against “The Man,” specifically the IBM Man in the navy suit. Of course, Bill Gates doesn’t fit that description, and, while he may have “borrowed” a lot from Apple, hasn’t Steve Jobs, with Apple’s OS X “borrowed” a lot from Unix? (Something you won’t hear Mac users mention in anything close to the same breath as rants about “that thief Bill Gates.”)
Well, Windoze may not have fully closed the gap with the Mac OS, and the delay in release and rumblings about Windows’ Vista OS may be indicating that right now, the gap is going to remain static. Nonetheless, to compare something like apples to apples, the gap between Windows XP and Mas OS 10.1 is a lot less than Windows 3.1/Mac OS 7.