Rall —editorial cartoons attract young readers to papers?

That’s Ted Rall’s thesis, and he’s in a position to know. His colleagues have made him president of the Association of American Editorial Cartoonists (AAEC), the organization for professional political cartoonists.

Here’s his take on op-ed cartoons as a “hook”:

Editorial cartoons are the most read — often the only read — feature on a newspaper's opinion page. Slate and the Politico both place a big emphasis on cartoons. It's paying off. Papers out to increase circulation should be hiring professional cartoonists.

Read the whole column for an insider’s look at the cartoonist’s craft.

And, if you want to offer him congrats yourself, drop him a line.