SocraticGadfly: Ryanair crashes

July 29, 2008

Ryanair crashes

Maybe the British budget airline economic model isn’t foolproof after all.

No, it isn’t. And Ryanair’s idea of cutting fairs to recoup its losses is pounding sand down a rathole.

The story points out that, in addition to the selling of advertising space on planes, etc., Ryanair makes money through package deals like rental cars, etc. Nonetheless, relying on cattle-car volume to prop up unprofitable routes doesn’t make sense.

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