SocraticGadfly: Olympics ads — good or bad idea for Obama?

July 28, 2008

Olympics ads — good or bad idea for Obama?

Barack Obama’s idea of running campaign ads during the Olympics has potential, but has more potential to spin its wheels, I think.

First, ads in the Olympics are pricey.

Second, you gotta be good to get name recognition off Olympics ads.

Third, how much research are you doing on target audience and demographics? Are you targeting individual sports, such as basketball?

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