But, it’s big bucks. Pfizer alone grosses a cool $1 bil a year off prescribing for pets.
Beyond SSRI or tricyclic antidepressants?
Xanax for dogs. Great, a generation of canine addicts.
Worse than this, though, is animal counseling.
For starters –
Dogs do NOT have childhoods.
Throwing Fido a doggy Prozac is bad enough; trying to do pet cognitive therapy, especially when the “patient” can’t talk back, is …
PSEUDOSCIENCE.
Veterinarian Ian Dunbar gets it right:
Modern owners are increasingly trying to “sterilize” pet ownership, he adds, trying to pharmacologically control dogs so that they don’t act like dogs. “What people want is a pet that is on par with a TiVo, that its activity, play and affection are on demand,” he says “Then, when they’re done, they want to turn it off.”
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