Why is the TX Secy of State using a private PR firm?

From an email invitation to my newspaper office:

On behalf of the Office of Texas Secretary of State Hope Andrade, we would like to invite you to listen in on Secretary Andrade’s meeting with Burnet County election officials in Marble Falls on Friday to discuss the “Make Your Mark on Texas” voter education program. Secretary Andrade will discuss statewide voter education efforts and will be happy to answer any questions you may have regarding the new voter education program. The event will be held at 10 a.m. at the City Hall Council Chambers located at 800 Third St.

Please confirm if you’ll be able to attend.
Best,
Brittany

Brittany Fish
On behalf of the Office of the Texas Secretary of State
(713) 655-3590
brittany.fish@bm.com

The website behind the "bm.com" in the email belongs to Burson-Marsteller, one of the nation's largest PR firms.

So, why is Hope Andrade wasting our tax money using a private PR firm to promote what is likely a bullshit photo op session about the new voter ID denial bill? 

I've emailed Andrade at secretary@sos.state.tx.us and asked:

Why are you/your office using the private PR firm of Burson-Marsteller to promote your appearances around the state? Isn't this a waste of taxpayer money?

I won't hold my breath over an answer; and I'm asking as a private individual, because I'm sure my owner/publisher, as far right as he is, would blow a gasket if I officially asked that question. (As of midday the day after emailing her, I have yet to receive a response.)

Let's think of a few more questions behind this:
1. Is Andrade planning a run for some major elective office? If so, is she laying the groundwork for Burson-Marsteller to be a major contributor?
2. What sort of favors, besides whatever contract is has, is Burson-Marsteller expecting from this?

Update, April 29, 2012: It's been more than a week, and still no response. I'm shocked!