The movie played in 14 Tea Party-friendly locations this weekend -- up from the 10 in which it opened last week -- but grossed just $24,000.Less than $2K a pop ... even at an el cheapo doco price, it's losing money like a Blackwater contractor's contract.
Let's parse this out. That's a full week's showing. We'll assume, for the sake of being charitable, that it only showed once a day at each of those theaters.
At $1,700 per week per theater, that's a touch under $250 a movie.
And, I'm assuming "gross" means what it normally does in the movie biz: total ticket sales. So, we got about 40 people per viewing watching this movie. Electricity in an air conditioned theater probably eats that up right there. Add in labor costs, rights fees, etc. ... and ugh.
And, that's being charitable.
If it showed 3x a night, it was "grossing" 80 bucks a view, with about 10 viewers.
On the other hand, now that Amy Winehouse is dead ... somebody needs to play her on the made-for-TV biopic.
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