SocraticGadfly: Southwest muffed Frontier deal?

August 16, 2009

Southwest muffed Frontier deal?

Contrary to what Southwest Airlines’ top management claimed just a day or two ago, its failed bid to get Frontier Airlines out of bankruptcy was NOT just, perhaps not even primarily, due to a pilots’ seniority wrangle.

Instead, with antitrust concerns, fleet concerns, and other things all weighing in the back of the minds of Frontier staff, and Frontier creditors, it appears that Southwest’s bid had little due diligence behind it, an observation reinforced by the fact Southwest ain’t talking further right now.

Boy the “golden” airline is just having one management snafu after another this year.

And, its reputation for being a go-to, if you will, to do a deal like this, also just took a hit.

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