Merchants’ agreements with Visa, MasterCard, American Express and Discover specifically forbid them from requiring identification. Your signature is supposed to be enough.
Furthermore, merchants’ contracts with Visa and MasterCard are supposed to prevent them from even asking for ID. American Express and Discover don’t prohibit asking but strongly discourage it.
Merchants typically ask for ID because they’re trying to reduce their own fraud costs. But if a clerk memorizes or writes down vital information from your driver's license — your address or date of birth, for example — you’re the one who could be at greater risk of identity theft.
Go to the story for the other eight myths and realities.
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