Are we being mass-marketed to death? And at the cost of an increasingly sliced, diced, minced and julienned society?
As Wired and PBS explain, computerized number crunching, combined with ever-increasing collection of shopping information through shoppers cards, checkout address collection and other methodology.
The fragmentation worry is real, according to Wired. Data-mining company Acxiom has 70 different consumer categories such as “shooting star.”
This has political implications, too. The 2004 target-marketed political advocacy ad bombardment will get more and more focused in the future, if in any way possible.
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