|"Thank" Greg Abbott for interrupting your movie.|
In a new twist, Abbott is taking his campaign to the movies. He is running an ad in two dozen movie theaters across the state, playing on every screen a film is being shown. The ad asks moviegoers to text the word “FREEDOM” to the campaign. The effort is aimed at collecting information the campaign can use to identify and boost turnout in November.This combines three barf factors of the modern movie-going experience:
1. Ads before movies;
2. Political advertising in general today;
3. People using cellphones at movies.
This is also another post-Citizens United sign of a political system so damned swamped with money that candidates don't even know what the hell to do with all of it, other than inundate us even more.
That said, if you don't want to follow the photo and text "fuck off," there are other options.
For example in light of Wendy Davis' first campaign video:
The text to Abbott for this week is "Kirby."