Dave Weigel makes that clear, in terms of the debt supercommittee.
Why didn't the six Democrats on the supercommittee write a joint op-ed themselves? Stupid not to have done so. Why didn't they even think about the idea?
I blogged last week about Jon Chait's NY Mag piece, about Democratic disorganization. No, it's not, or not just, "disorganization." It's stuff like this. It's failure to "brand" both yourself and the other side more. It's failure to plan to do that. It's failure to see that's how politics in America works today, sadly.