Can NYT make $5 web access stick?

Bloomberg reports the Old Gray Lady is looking at starting a $5 a month web access fee, possibly with lower rates for print subscribers. Mobile users reportedly might be charged first because of the difficulty of getting ads on cell-phone sized screens.

It’s the “right” price, especially if you give print subscribers a discount. (I have a magazine that just rolls that into your print price.) And, the NYT has enough stuff it generates itself. That said, to do it right, it has to apply to the NYT Mag, Review of Books, etc. There’s your most dedicated readership.