This is 10 times sillier than “soccer mom” or similar. Probably Mark Penn is talking about micro-microtrends.
What about people who prefer Seattle’s Best, which, ironically, is owned by Starbucks, which therefore must not be Seattle’s best? Or Pete’s? Or La Madelaine, if that’s in your area?
Or, a local coffeehouse, if you have one that makes coffee at least as good as any of the above? Wouldn’t true progressives favor that above all others?
(Stipulation: The local coffeehouse has to be as good as any of the above. In my area of suburban Dallas, I don’t have such.)
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