June 02, 2009

MediaNews’ I-News sounds like DMN’s CueCat

So MediaNews is starting what it calls an “Individuated News: personalized newspaper?
Peter Vandevanter, vice president of targeted products for MediaNews Group, told the World Association of Newspapers (WAN) “The Power of Print Conference” that the subscribers will get home delivery of a printed paper, through home printers or portable devices, with content personalized to their demands and including hyper-targeted advertising and coupon offers.

So, on the ad side, MediaNews and Dean Singleton are trying to out-Google Google and Sergey Brin? Good luck with that. Coupons? BFD. Everybody knows their use rate is in single digits.

If I want to read hardcopy, I can just go to a webpage and hit “print” if I have a home printer. If it doesn’t correctly format for 8.5x11, I can copy the text and paste in a Word document. Plus, if I have ad-block settings and/or a good hosts file, I don’t get any of Singleton’s ads.

What moronity.

But wait, that’s not ALL the moronity. The MediaNews printer ain’t a freebee:
Subscribers buy the printer at a deep discount and pay a “modest” subscription fee, Vandenvanter told Mitchell. The newspaper reimburses subscribers for the consumable. Advertisers pay the newspaper for targeted ads.

Even THAT isn’t all the moronity. Allegedly, advertising rates for the I-News product “are 10 times print advertising rates.”

Good luck with that one!

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