Starbucks need not fear Mickey D

McDonald’s highly-touted premium coffees and coffee drinks are about as financially tasty as old Folger’s run through a percolator.

A chart of the six major areas where the company is selling the drinks shows that sales in most markets peaked about three weeks after the drinks launched, then declined in the following weeks, in some cases sharply, according to company documents reviewed by The Wall Street Journal. In Kansas City, Mo., for instance, the average number of specialty coffee drinks sold per restaurant peaked in early December at 359. As of the last week in June, that average had fallen to 217.

And that’s not the half of it. Read the full story for more.