The president of Missouri Farm Bureau claims that McDonald's planned mild requests in changes in farming practice from its pork suppliers will be the ruin of modern farming. Among the lies is predicting a catastrophic rise in bacon costs. Rather, the difference will be just a few pennies a pound. And both he and Chipotle know that.
Unfortunately, McDonald's push does nothing to address the air/odor pollution from factory farms and many other things. That's because while "happy pigs" may look cuter in an animation, nobody puts "happy neighbors" from cleaner CAFOs in cartoons.