Is Scratch-N-Sniff political junk mail around the corner?

Well, Carl Paladino already trotted out something along those lines in the GOP gubernatorial primary in New York, and it may have worked.

Specifically, using garbage-related odors may have triggered disgust among recipients. And, scientific research has shown this can increase xenophobia, among other things.

So, it will be Republicans who continue down this line, at least with that particular odor.

But, to "go positive," marketers have known for years that an odor like cinnamon can get people to buy more. That's part of why the bakery area is near the front door of your friendly local supermarket.

So, could cinnamon-scented junk mail get you to "buy" that candidate? Could the same candidate do both good cop and bad cop, or good copy and bad copy, junk mail?

How you get the aromas to not only be embedded, but to last long enough, I don't know. But, don't doubt that this is going to get more research.