SocraticGadfly: Toyota prepared to kick more American butt

June 11, 2008

Toyota prepared to kick more American butt

Not only is Toyota ready to launch a plug-in version of the Prius in 2010, it promises it will have better batteries than current lithium-ion versions. Right now, it’s entering a joint project with Matsushita, the maker of Panasonic products, to create lithium-ion batteries while building its own battery manufacturing plant.

It also continues to research fuel-cell vehicles, without putting most of its eggs in this basket, unlike you, GM. And, it’s talking about developing diesels, though I think the ever-growing price spread between diesel and gasoline in the U.S. is going to keep the lid on diesel vehicle sales.

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