The price of $225 a pound for undigested, but eaten, beans pooped out by civets should make that clear.
The civet eventually excretes the hard, indigestible innards of the fruit — essentially, incipient coffee beans — though only after they have been fermented in the animal’s stomach acids and enzymes to produce a brew described as smooth, chocolaty and devoid of any bitter aftertaste.Of course, at that price, fakery abounds — including gluing scat of other animals to coffee beans.
And, there's also this:
Alberto Pat-og, 60, a retired school principal, said he did not understand why foreigners were willing to pay so much for a cup of the stuff.Ignorant of Western, especially, American, taste for the nouvelle, just because it's rare, different and pricey. It's called keeping up with the Goldman Sachs Joneses, dear Pat-og family.
“We are a bit surprised,” he said. “A bit perplexed.”
His son, Lambert, 20, added, with a big grin, “We are ignorant.”
Plus, there's the question of whether the civet makes the coffee, or whether naturally high-grade beans attract a civilized civet palate.
Anyway, read the whole interesting story.
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