SocraticGadfly: Goodbye Dollar Menu?

June 04, 2008

Goodbye Dollar Menu?

McDonald’s franchisees would like to utter that magic phrase, but big Mayor McCheeses at HQ are instead pushing it further.

Franchisees’ complaint? Not enough profit margin in the dollar items.

A few stores, in fact, have stopped offering it.

And, since McDonald’s continues to be the industry leader, despite a few stumbles in recent years, you know that Wendy’s, Burger King and others are taking similar looks at their menus.

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