Knowing what I do about Alcoholics Anonymous, I was certainly surprised to see a commercial on late-night Dallas television showing actual faces of people who are either actual AA members or else actors who are comporting themselves as AA members.
What outsiders don't know is that, in addition to its “12 steps” method of getting sober, AA also has “12 traditions,” which are designed as guidelines for AA local group and national organization, as well as the comportment of individual members when representing AA to the outside world, whether holding an official position in the organization or not.
Let me right out the last two principles.
11 – Our public relations policy is based on attraction rather than promotion; we need maintain personal anonymity at the level of press, radio and films. (TV didn’t exist back in the late 1930s.)
12 – Anonymity is the spiritual foundation of all our traditions, ever reminding us to place principles before personalities.
So, let’s count the number of ways AA’s World Services Office has broken these traditions.
A TV commercial based on promotion, even if of the soft-shoe variety.
Blowing personal anonymity, if those were real AA members; giving the impression that it’s OK to do so, if those were actors.
Eroding its foundations by doing Nos. 1 and 2.
Now, AA can’t do too much promotion. Its long-term success rate of 5 percent is no better than “secular” sobriety programs, psychological counseling, or other means of sobering up. (Probably why this commercial had no numerical claims.)
But, the commercial leaves me with a question, or multi-point speculation, to be more precise.
AA membership has been flat for a decade, perhaps in part because many old-time members still get hard-line about wanting to discuss alcoholism only, and not drug addiction, even though people under 40, and especially under 30, who have only had problems with alcohol are in the minority.
Is AA, especially at the HQ in New York City, running dry on funds?