Based on the propensity in human nature to “see” facial features in all sorts of inanimate objects, a mental artifact known as pareidolia, consumer researchers say we prefer cars that appear “ dominant, masculine and angry.” The study notes that cars perceived as more “powerful” tended to be lower or wider, and have slit-like or angled headlights with a wider air intake, and that most consumers agreed on what cars fit the bill.
Anyway, designers are trying to create “friendlier” cars, but how do you convince people to want them?
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