Well, Facebook has one coming out, and it would surely be tempting for corporations, such who'd like to target advertising onto Facebook pages, get more information about commenters than they do now, and so forth — i.e., old and new media companies.
From the individual blogging side?
Yeah, it would be tempting to put a Facebook-driven commenting system on my blog for exactly the reason the story mentioned — exposing my blog to friends of commenters who have FB accounts. But, it's anti-tempting for exactly the reason the story mentioned — expanding the tentacles of Facebook.
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