No recession for the rich, Sierra Club version

"Huh?" you may be saying at that headline.

Here's the explanation.

On a nonprofits job board, I saw that Sierra is advertising for its first-ever creative director.

Now, in case you're wondering what that job is ... a creative director is usually a position at medium-and-up advertising, marketing, PR, and "branding" firms. It's the person/position supposed to be an ideas generator of what new and artsy-fartsy will "sell" in terms of print ads (both text and graphics), radio and TV ads, web ads, etc.

So, it's NOT a position you'd find at an environmental agency.

Unless it's a "Gang Green" agency that is both seeking to "brand/rebrand" itself AND that now has the money to do so.

Which is where the "rich" come in.

Nonprofit donations, including from the upper middle class and the rich, took a big hit in The Great Recession. That's especially true in enviro groups, where the vast majority of recurring donors are upper middle class and above, Volvo-driving, latte-sipping, Mayer-lemon-lemonade-making white neoliberals. Sierra couldn't be creating a position like this unless it had bucks coming in again from folks like these.

Ergo, the recession is definitely over for upper middle class and above, Volvo-driving, latte-sipping, Mayer-lemon-lemonade-making white neoliberals. QED.