Bora Zivkovic, or Coturnix, is a very good science writer. And, he's an activist touter of the wonders of "new media." But, a Facebook note of his shows part of why I take "new media" with a grain of salt.
Start with the header "journalism" when he's just talking about academic journalism. Especially online, where there's no headline length limit, why the header didn't say "science journalism" or "academic journalism," I don't know.
The post is about whether or not public information officers do journalism. In academia, arguably, maybe they do. It's still iffy. Did the University of Utah's PIO do "journalism" after the Fleischmann/Pons "oops" of 1989? I doubt it.
But, in the second half of his post, Bora, through a couple of analogies, talks about general-purpose journalism, and is totally wrong there. Plus, his idea that an energy company should sponsor science pages in a newspaper? What idiocy in general. And that they should do it because newspapers are losing ad money?
Rather, Bora, and friends of yours such as Jay Rosen, that's argument for MY shibboleth — paywalls for online newspapers. Or, at a minimum alternative, delayed publishing of online content, at least that which is locally generated.
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