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December 31, 2009

Here's why AT&T dumped Tiger

A college professor estimates Tiger Woods' antics have already cost his sponsors as much as $12 billion.
Victor Stango and Christopher Knittel ... called the results statistically significant and said the overall pattern of losses at the parent companies was unlikely to stem from ordinary day-to-day variation in their stock prices.

Oops. Meanwhile, AT&T's decision was made easier by Tiger's "indefinite" withdrawal from golf, as he theoretically is not, at this time, the host of the AT&T National, commonly known as the Tiger Woods tournament.

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