Gooogle CEO Eric Schmidt says he truly would bemoan the demise of the daily paper, then offers steps to prevent that.
Schmidt said Google is NOT looking at acquistions, investments or other financial help of its own.
To me, one of the most intriguing tools he did mention is going the nonprofit route. Schmidt mentions ProPublica. Britain's Guardian is an example across the pond.
Elsewhere and in response, Dan Froomkin goes Schmidt one better, suggesting Google form some sort of nonprofit umbrella structure. He also suggests that, even if Schmidt doesn't want to bail out for-profit newspapers, it consider investing in a nonprofit group like ProPublica.
That said, the problem is the Internet, not Google. Shouldn't we also be asking Ballmer what Microsoft should do? Or whomever winds up running Yahoo?
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