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September 04, 2008

Could Chrome get Google sued?

For false advertising, deceptive trade practices, fraud or something similar?

Based on what it does with pop-up ad concealment (NOT blocking, concealment), I’d say it’s at least a possibility.

Chrome loads ads, including pop-ups, as opposed to Firefox’s AdBlock, but conceals them from user view.

And Google’s still going to bill advertisers for these as “viewed ads.”

If this isn’t actionable, it obviously means the death of the pop-up ad as we know it, which certainly ain’t bad.

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