The campaign, themed “South Carolina is so gay,” advertised the charms of South Carolina and five major U.S. cities to gay European tourists but landed with a resounding thud in the Palmetto State, not exactly known as a bastion of gay-friendliness.
The advertisements were timed for London’s Gay Pride Week, which ended Saturday. The posters touted the attractions of the state to gay tourists, including its “gay beaches” and its Civil War-era plantations.
First, did the employee who resigned over this think this would actually pass muster? Especially at a sensitive time?
The campaign drew special attention in South Carolina because it emerged only weeks after widespread debate over gay rights in the schools.
Eddie Walker, principal of Irmo High School, in suburban Columbia, announced that he was quitting rather than approve the creation of a Gay-Straight Alliance at the school, one of the state’s largest.
Read more of the story for the abundant hypocrisy of Walker and other school officials, as well as state employees claiming that they had never before seen anything about the ad campaign.
On the other hand, what if this is a gay employee? In that case, he or she should get the Medal of Honor for good intentions.
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