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June 29, 2008

Mexican-American split personality?

No joke, no snark, no bashing. Bilinguals, especially if each language tracks with a different culture or social group, may have two personalities:
People raised bilingually and biculturally often unconsciously adopt different behavior and personality traits, depending on which of their two languages they're speaking, according to a study released Thursday.

Per other details of the study, folks at Telemundo, American companies with strong Hispanic markets and such will all be studying the research carefully and avidly.

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