McDonald’s franchisees would like to utter that magic phrase, but big Mayor McCheeses at HQ are instead pushing it further.
Franchisees’ complaint? Not enough profit margin in the dollar items.
A few stores, in fact, have stopped offering it.
And, since McDonald’s continues to be the industry leader, despite a few stumbles in recent years, you know that Wendy’s, Burger King and others are taking similar looks at their menus.
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