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April 07, 2008

Local TV going the way of the newspaper?

It would seem so, given the ad drops, viewer drops and now, the job-slashing, that’s hitting local network affiliate stations.

Outside of Baltimore, CBS is seeing cuts at network-owned affiliate stations in New York, Boston, Chicago and San Francisco. The story says no order came out of HQ for this, but did note these were allegedly low-performing stations. CBS as a company lost 14.6 percent in the first quarter of this year.

Contrary to the newspaper article, though, it’s more than fragmenting of the market, or audience. And, yes, I agree that part of this is recession-driven.

It’s more than just the “traditional” Internet, of newspaper and TV station websites, supplemented by the Yahoos and Google News of the world.

Instead, just as blogging provided an outlet for some sort of “print” citizen journalism, now YouTube has done the same for video citizen journalism.

In other words, TV is facing the same future that hit newspapers a decade ago.

Newspapers have adapted, in many cities, by cutting staff writers and hiring more freelancers. In general assignment work, that’s OK. But, as The Dallas Morning News has shown here, when you have freelancers doing things like science journalism, it backfires.

Of course, TV does less in-depth stuff like that. You could keep staff reporters and videographers for investigative work, and start farming out the rest. The flip side of that is, TV stations could “bureau” their news by suburban areas, in the larger TV markets.

It’s coming, in some way, shape or form.

Beyond the world of local news, entertainment is not just going to cable channels. YouTube has more and more of that to offer, too.

And, if this story about Internet 3.0, Hypernet, or whatever you want to call it is true, we’ll see a lot more people leaving the traditional boob tube turned off.

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