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February 28, 2008

Irony alert: Smithsonian magazine

Its “The Last Page” column for March is entitled “Electrocybertronics,” and is about how prefixes or suffixes like “cyber” are used for false marketing spin. In fact, the subtitles says: “Marketing through pseudoscience.”

Apparently, the editorial and advertising departments at Smithsonian talk even less than at the typical newspaper.

The last few pages before the column include:
• A double-page spread for some alleged breakthrough book in “null physics,” priced to move at $60 and apparently self-published;
• An full page ad on an “amazing new medical device” to reverse, not just reduce, stress;
• A full page for a New Thought publisher talking about “creation’s law of absolute right.”

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