The verdict continues to pile up that smoking on screen influences adolescents to do the same. And, given that 80 percent of cinematic smoking appears in movies rated G, PG, and PG-13 (yes, G!), the solution is obvious, and simple:
Make smoking in movies automatically trigger an R rating.
Will this work? Hells, yes.
Folks like Philip Morris/Altria know that:
A. No age is too young to try hooking kids, and
B. The younger the kid, the more likely they are to get hooked and stay hooked.
So, Motion Picture Association of America, do your duty.
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