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September 15, 2006

Will the last person trying to turn around Ford please turn out the lights?

Or should we just start singing, “Hello, Carlos”?

The third turnaround attempt in five years? A bullet through the brain, or the engine block, would be more humane.

The story says investors were disappointed Ford didn’t sell Jaguar. Frankly, I don’t think that will be enough. Within one year, maybe six months, Bill and the rest of the Ford family are going to have to make one of two choices, in my opinion.

1. They rustle up the money to take Ford private. (That will require selling Jaguar, both for the liquidity and to create a smaller company, more easily privatized.

2. They call in Carlos Ghosn and Nissan, details still to be worked out. And by “call in,” I mean call all the way in. If Nissan becomes, if not the majority shareholder, at least the plurality shareholder above the Ford family, then that’s what happens, unless Bill and the Fords can’t stomach it. Then, it’s plan No. 1.

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