So, Wal-Mart has hired former Sierra president and “death of environmentalism” prophet Adam Werbach as a consultant despite pleas that he not lend his name to WallyWorld’s attempted greenwashing of his image.
I guess the real phrase should have been, “the death of Adam Werbach’s principles.” Didn’t he claim that environmentalism needed to be part of a broader coalition? And now, he’s going to work for the same Wally-World that will continue to trash unions, continue to battle claims of discrimination, and so forth.
On one hand, the greening of Wally-World appears to be working. Environmental Defense is planning on opening an office in the vicinity of Wal-Mart headquarters in Bentonville, Ark.
On the other hand, the idea that his will be a “boost to employee morale,” if seriously believed by Wal-Mart — a boost while not addressing those other issues — is off-putting to say the least.
Armando, did you get a retainer for this idea?
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