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September 17, 2005

You know a paper is struggling for air when ...

It makes — and prominently announces — changes in design, format or zoning every month or so.

Well, just a month or so after The Dallas Morning News started some major metropolitan zoning changes (which in my opinion was its way to throw an on-the-cheap bone at “less desirable” suburbs, since, due to the 2004 public knowledge of its circulation overstatements, is the only sort of bone it could afford), the Snooze has done it again.

Now, the “Texas Living” section is going from broadsheet to tab. Other than allowing a full-page color picture, and theoretically a section easier to take with you while shopping at featured stores and events, what diff does that really make? As usual, it’s cosmetic.

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