Are we being mass-marketed to death? And at the cost of an increasingly sliced, diced, minced and julienned society?
As Wired and PBS explain, computerized number crunching, combined with ever-increasing collection of shopping information through shoppers cards, checkout address collection and other methodology.
The fragmentation worry is real, according to Wired. Data-mining company Acxiom has 70 different consumer categories such as “shooting star.”
This has political implications, too. The 2004 target-marketed political advocacy ad bombardment will get more and more focused in the future, if in any way possible.
No comments:
Post a Comment
Your comments are appreciated, as is at least a modicum of politeness.
Comments are moderated, so yours may not appear immediately.
Due to various forms of spamming, comments with professional websites, not your personal website or blog, may be rejected.