tag:blogger.com,1999:blog-7532871.post2578855922198782795..comments2024-03-13T13:29:33.800-05:00Comments on SocraticGadfly: How does USA Today survive? Why isn't it broke?Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7532871.post-75773485268997568382016-01-12T08:15:14.821-06:002016-01-12T08:15:14.821-06:00Same rate of reading here. And, by my metrics, the...Same rate of reading here. And, by my metrics, the American-Statesman and Cox folks should have faced reality a couple of years ago, already, and killed the Monday paper in Austin.Gadflyhttps://www.blogger.com/profile/13075757287807731373noreply@blogger.comtag:blogger.com,1999:blog-7532871.post-51998312191479555912016-01-12T05:40:42.401-06:002016-01-12T05:40:42.401-06:00I don't know if they still do circulate there,...I don't know if they still do circulate there, but Midland-Odessa's airport has a few frequent flyers with large disposable incomes.<br /><br />Just speaking for myself, I read a USAT article about once a month online and not at all in print... unless I'm traveling, and then I'll read it in the morning, on the plane, etc.PDiddiehttps://www.blogger.com/profile/05851660342241127485noreply@blogger.comtag:blogger.com,1999:blog-7532871.post-62206993157577396472016-01-11T09:27:57.815-06:002016-01-11T09:27:57.815-06:00Wasn't thinking they printed in as relatively ...Wasn't thinking they printed in as relatively small a place as Midland.<br /><br />Still, with free hotel wi-fi, etc., and online competitors, you'd think that even M-Thu is not that viable any more?Gadflyhttps://www.blogger.com/profile/13075757287807731373noreply@blogger.comtag:blogger.com,1999:blog-7532871.post-90169359334674004562016-01-11T08:58:43.819-06:002016-01-11T08:58:43.819-06:00USAT's revenue stream is much stronger M-F, as...USAT's revenue stream is much stronger M-F, as they cater to the business traveler. Complimentary copies at hotels pad circulation, their ad reps profile a desired demographic, and print national advertising (from my aged experience; I was the NAM at the Midland Reporter Telegram in the late '80's-early '90's) has essentially no place else to go, not including the coupon wrappers or shared mail.<br /><br />So hotel chains, rent-a-car companies, and luxe-brand retailers (Lexus, Rolex, etc.) who want cheaper print than the Robb Report have few options left.<br /><br />I'm kinda surprised they still do a Friday (their weekend) edition, because that news is awfully stale by Sunday, and as you point out it's an expense-suck.PDiddiehttps://www.blogger.com/profile/05851660342241127485noreply@blogger.com