June 10, 2015

Why newspapers are dying, point the self-referential

When newspapers are filling internal positions, that is, jobs at the newspaper, and a majority of applicants, when asked where they heard about the position, do NOT say:

"The newspaper's own ad"  ...

But instead answer ...

Referring to the classified ads Internet-era archenemy of newspapers ...

"I saw it on Craigslist" ...

Houston, we have a problem.

Just another sign of where the newspaper biz is these days.

That said, this is a small weekly that's near, but not itself a part of, a metro area of about 300,000. It's not like the Metroplex, the Bay Area, or something like that.

I mean, it's kind of sad to write that. But, it's not like I'm giving anything away in terms of trade secrets or something. I'm just stating the facts on the ground.

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