SocraticGadfly: Margaritaville has been very, very good to Buffett

December 31, 2008

Margaritaville has been very, very good to Buffett

And, we ain't talking Warren Buffett, of course.

So, when you're sipping that green concoction tonight, whether actually wearing flip-flops or just wishing you were, while you or somebody else strums that six-string, think about just how good Margaritaville has been to Jimmy Buffett:
You don't have to go to a concert to buy his stuff. Margaritaville boat shoes and flip flops are found in shopping malls. Margaritaville Foods sells salsa, hummus, tortillas and dips in Wal-Mart and other stores. Landshark is sold in grocery stores, and Margaritaville tequila is in liquor stores.

The Cheeseburger in Paradise chain was founded in 2002 and owned by OSI Restaurant Partners, owners of Outback Steakhouse, among others, under a license from Buffett. Landshark Lager, made by Anheuser-Busch, and Margaritaville Tequila, made by Seagram, are sponsors of his concerts.

Last May, the Trump Marina Hotel Casino in Atlantic City was purchased by Coastal Marina, LLC, which will convert it into a destination resort under the "Margaritaville" label.

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